Coaching R.O.I. – Worth It!

R.O.I – Return on Investment
It is a measure that evaluates the efficiency of the investment, in other words, it calculates the winnings or losses made after a certain investment.
a small example,

Joe asked for 100$ to open a Lemonade stand. After the end of summer, Joe managed to collect 500$ of his sales.

So the ROI of Joe is 400% .. In Dollar terms, For every 1$ Joe spent, He earned a whopping 4$ in return…

No No, We will not be starting a finance course, but bear with me here so i can get to the point…
“So what does ROI got to do with coaching?”
Excellent question !

Coaching is a service that is being hired to help the Teams/Executives/Employees excel to a new frontier.

* For example, when coaching sales people, the ROI is calculated based on how much the sales people were able to get more closing contracts onto their pipeline.

* Another example would be coaching an executive on how to Engage his/her team and keeping a high retention rate for the years to come.

Enough with the examples.. Lets talk Numbers!

Matt Symonds reported on his article on, that the U.S. is spending more than $1Billion dollar on executive coaching yearly.

Marc Roudebush, CEO of Inspiring Workplace, points to a recent global survey of coaching clients by PriceWaterhouseCoopers and the Association Resource center which concluded that the mean ROI for companies investing in coaching was 7 times the initial investment, with over a quarter reporting an ROI of 10 to 49 times.
Not convinced enough? Maybe some Graphical Charts will illustrate it better!

Interesting Enough, everyone is thinking in money value when it comes to ROI. Yet, answer me this;

“Have you ever thought that the return of coaching can be greater than the value of money, for you, your team, and your company?”

Here is a quick answer to help you out…

Examples of tangible benefits from coaching: (yet not limited to)

  • Increased sales
  • More customers called on
  • Additional accounts opened
  • Decreased costs
  • Decreased employee turnover
  • Decreased absenteeism
  • Shorter time to market
  • Improved productivity
  • Fewer customer/employee complaints

Examples of intangible benefits from coaching: (yet not limited to)

  • Reduced conflict
  • Better teamwork
  • More productive meetings
  • Improved employee morale
  • Improved development of subordinates
  • Better customer service
  • Increased job satisfaction
  • Better work/life balance

Investing on Improving the mind and the needed skills to excel is far more gratifying than counting how much you have invested and how much you will be getting in return…

One final question before calling on a coach 😉

“How would you feel when you know you are capable of setting your new high salary figure on the table and getting it signed without any negotiation terms?”


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